Three combined concepts and guidelines that produce “premium service”

Prime Assistance Inc. has been engaged in shaping “the Prime Assistance corporate culture” through a process of various trials and errors since our foundation in 2012.
As a result of those efforts, business results have also steadily improved and the number of employees has increased yearly. In order to soar even higher as a company while we are going through this growing process, we believe it is extremely important that we clarify “what we value” and “what we promise”.
In short, that means actively transmitting the “Prime Assistance” brand.

Commentary: “Combined Concepts” that Produce Premium Quality


Guideline
We do not have a predetermined definition for “premium service”.
Rather, we aim to achieve “the best outcome” for each individual customer.

We do not define or delimit the form or goals of “premium service” ourselves;
because our customers are the ones who always evaluate our service.
We are committed to working towards the best outcomes for each individual customer, and in doing so we will continue to produce the best results.

Guideline

Guideline
We always look for the best proposal to meet customers’ expectations.

Expectations that “Prime Assistance will deliver” are a major driving force for us to produce the best possible proposal.
Having the “resolve” and “sense of responsibility” about how to respond to customers’ expectations are our guidelines as professionals in addition to having sufficient ability to resolve customers’ troubles.

Guideline

Guideline
We will be the ultimate consumer of functional service.
We will be the ultimate conveyor of inspiring service

To deliver “premium service”, we divide our services into “functional services” and “inspiring services”, and made clear “what is required of us” for each of these fields.
For functional services, we need outstanding knowledge and resourceful, responsive skills from people and networks.
For inspiring services, we need human capabilities, and “an attitude of hospitality” and “work that conveys those attributes”.

Guideline

Commentary: “Combined Concepts” that Produce Premium Quality


Combined Concepts

Having a good MIND and SKILL make it easy to deal with ordinary customers, but…
…working in the assistance industry requires rapid resolution of a wide array of problems…
…so “JUDGEMENT” that matches each situation has an enormous impact on customer satisfaction.

JUDGEMENT

In this way, we can put our “Prime Heart” mindset into action, working together in unity with colleagues and partner companies to enhance “rewards”, “enjoyment” and “creativity” to deliver lots of premium services to customers.

Brand Statement


Brand Statement

Prime Assistance’s Brand Statement

“Prime for you: Assisting you and the society” is the Prime Assistance Brand Statement that includes the hope to become “We aim to solve all manner of problems in our customers’ environments as an innovative assistance company” through premium services.

Will Incorporated in the Brand Statement

We will work to the best of our abilities in pursuit of services that overwhelmingly exceed the expectations of customers.
We will continue making efforts one after another to bring about an ideal society that puts people at ease.

Corporate logo


Corporate logo

The Company logo outlines (the alphabet) P-R-A, the abbreviation of Prime Assistance. The logo contains the following messages for creating an assistance business for the new era:

* Shared value creation between the three parties of customers receiving services, clients and Prime Assistance;
* Our aim to provide premium customer service that contribute to safe, secure and healthy; and
* Two lines, one representing “speed” and the other, the arrow, signifying our willingness to take on “challenges”.